As I posted back in 2005:

The US automakers don’t seem tapped into [the fuel economy] trend at all.  They still seem to think circumventing mileage minimums by pumping out SUVs is the way to sustainable revenues.  Last week Ford and GM were put on notice that they were wrong.  At least the blue half of this country, and I suspect lots of export markets, are willing to invest their automobile acquisition budget in a choice that reduces pump costs, unsightly and unhealthy smog, and reduces our dependence on foreign oil, and maybe even get a bit of value appreciation while they’re at it.  They’re even more motivated to vote with their dollars since their election votes haven’t provided much of a visible return.  Yet despite plenty of urging by the environmental community, Ford and GM seem to have ignored the inevitabilities of the long-term.  More and more of those purchasing dollars will head straight to Japan.  I suspect the next 15 years could be pretty rough as our automobile designers adapt.

High fuel prices have accelerated the timeline beyond what I had imagined, and Prius sales have accordingly boomed. 

I’m proud to at last announce I’ve joined those voting with their wallets for fuel efficiency and low emissions (and unfortunately against our domestic automakers) with my new purchase!

Let’s hope American competitiveness is up to the challenge, and hope that they do a much better job of recognizing and capitalizing on long-term trends in the future.